Problem : The wheel isn’t exactly seen as exciting technology.
Flash is good, but there’s the rare occasion when you can connect on a sentimental level.
New is good, but there can be a deeper bond with product: nostalgia.
This product takes us where we ache to go again. ( this is the story )
It’s not a wheel, its a carousel. It lets us travel round and round, the way a child travels. To a place where we know we were loved. ( this is nostalgic )
Problem : A coffee shop isn’t exactly new and exciting.