Problem : The wheel isn’t exactly seen as exciting technology.

Flash is good, but there’s the rare occasion when you can connect on a sentimental level.

New is good, but there can be a deeper bond with product: nostalgia.

This product takes us where we ache to go again. ( this is the story )

It’s not a wheel, its a carousel.  It lets us travel round and round, the way a child travels. To a place where we know we were loved. ( this is nostalgic )

Problem : A coffee shop isn’t exactly new and exciting.


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