Notes from critique and some thoughts…

Brand is narrative.  Narrative is story.  Story is brand.

I need to identify a narrative problem within a brand.

What is the narrative problem I am looking at? I don’t know what a narrative problem is.

What kind of narrative is necessary to create authenticity within a lifestyle brand? This is not a finished question.

What kind of narrative is necessary to create differentiation within a lifestyle brand? This is not a finished question.

What kind of narrative is necessary to create differentiation within a lifestyle brand inside a saturated market? Is this a finished question?

What are ways  we could more effectively disseminate a brands narrative through x-media?

Identify a narrative problem within a brand.

Define a problem. Explain it. How can narrative campaign aimed at “x” differentiate itself?

QUESTION : Salida is a mountain town and destination for water sports enthusiasts and those who just want to take a few days to get away.  The small town itself currently has four kayak and rafting outfitters, making the water sports outfitter market somewhat saturated.  My question is how can a narrative campaign create differentiation within a lifestyle brand and promote that differentiation in Salidas saturated water sports outfitter market?

QUESTION : How can students contributing to a narrative help promote learning?

INSIGHT : This seems not to be about solving a problem within narrative, but using narrative to solve a problem!

QUESTION : How can narrative be used to emphasize and explain the value of an object or service?

Or in other words…

QUESTION : What are ways we could more effectively disseminate the value of an object or service using narrative?

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