Storytelling versus Corporate Speak

Target Selection: “it was a lot easier to get people to reveal their honest answer when you asked them to describe the entire story rather than ask them a yes or no question.”

 

“Stories are both revealing and memorable.” – We may not remember the last press release we read, but we do remember the last story we read.

 

Corporate Blogging: “People don’t want to hear corporate-speak about your company, product or service, they want to hear actual stories about how your customers are doing better by doing business with you!”

Question : Might providing video interviews with satisfied clients, telling the story of their experience with me, be more beneficial than a text based testaments?

Thought : The bible has been extremely successful in promoting Christianity.  It is composed of stories.

Great infographic :

storytelling-vs-corporate-speak-v3

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s