Target Selection: “it was a lot easier to get people to reveal their honest answer when you asked them to describe the entire story rather than ask them a yes or no question.”
“Stories are both revealing and memorable.” – We may not remember the last press release we read, but we do remember the last story we read.
Corporate Blogging: “People don’t want to hear corporate-speak about your company, product or service, they want to hear actual stories about how your customers are doing better by doing business with you!”
Question : Might providing video interviews with satisfied clients, telling the story of their experience with me, be more beneficial than a text based testaments?
Thought : The bible has been extremely successful in promoting Christianity. It is composed of stories.
Great infographic :