Storytelling versus Corporate Speak

Target Selection: “it was a lot easier to get people to reveal their honest answer when you asked them to describe the entire story rather than ask them a yes or no question.”


“Stories are both revealing and memorable.” – We may not remember the last press release we read, but we do remember the last story we read.


Corporate Blogging: “People don’t want to hear corporate-speak about your company, product or service, they want to hear actual stories about how your customers are doing better by doing business with you!”

Question : Might providing video interviews with satisfied clients, telling the story of their experience with me, be more beneficial than a text based testaments?

Thought : The bible has been extremely successful in promoting Christianity.  It is composed of stories.

Great infographic :



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