Influencer Outreach Versus Brand Advocacy

http://www.marketingtechblog.com/influencer-vs-advocate/

“Influencer outreach is a key element of many social media and modern public relations programs. But they often prove ineffective at driving behavior beyond social chatter”

“Having a lot of Twitter followers doesn’t give you the power to drive action, it gives you the power to drive awareness.”

It need not be influencers versus advocacy – “If you’re a new product or service, you may not have enough advocates and you need to leverage influencer audiences. Second, there’s a pretty strong herd mentality on the web. Influence can lead to advocacy, it need not be one or the other.”

Good infographic :

Influencers-versus-Advocates

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